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4YFN

Cracking Gen Z: Redefining Customers, Teams, and Everything in Between

Open to All Physical
Date

Tue, 4 Mar

Time

16:50 - 18:00 CEST

Location

Banco Sabadell Stage, Hall 8.1 - 4YFN

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Session Description

They are digital natives, purpose-driven consumers, and reshaping the future of work. But for many, Gen Z remains a mystery—how they engage with brands, collaborate across generations, and leverage AI in their daily lives is redefining industries at lightning speed. This session unpacks the Gen Z mindset, from how they build and interact with brands to how they work in intergenerational teams within fast-growing environments. What makes them tick, and how should companies adapt?

16:50 - 17:20 Fireside Chat:No Filter: Building Brands Gen Z Care About

Speaker:

Bruno Casanovas, Co-founder and Creative Director, Nude Project

Moderated byPaula Clemente, Journalist, El Periodico

17:20 - 17:30 Solo Presentation:AI meets Gen Z

Speaker:

Hanne Jesca Bax,Global Vice Chair – Markets,EY

17:30 - 17:50 Fireside Chat: From Boomers to Zoomers: Cracking the Code of Growing Teams

Speakers:

Jordi Romero, CEO & Co-Founder, Factorial

Helena Guardans, President Spain, Concentrix

17:50-18:00 Solo Presentation:User engagement in the Metaverse

Speaker:

Cai Felip, Co-Founder, Union Avatars

Session Moderators

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