³¢´Ç²¹»å¾±²Ô²µâ€¦
Session Moderators
Session Speakers
Session Description
They are digital natives, purpose-driven consumers, and reshaping the future of work. But for many, Gen Z remains a mystery—how they engage with brands, collaborate across generations, and leverage AI in their daily lives is redefining industries at lightning speed. This session unpacks the Gen Z mindset, from how they build and interact with brands to how they work in intergenerational teams within fast-growing environments. What makes them tick, and how should companies adapt?
Ìý
16:50 - 17:20 Fireside Chat:ÌýNo Filter: Building Brands Gen Z Care AboutÌý
Speaker:
Bruno Casanovas, Co-founder and Creative Director, Nude ProjectÌýÌý
Moderated byÌýPaula Clemente, Journalist, El Periodico
Ìý
17:20 - 17:30 Solo Presentation:ÌýAI meets Gen ZÌýÌý
Speaker:
Hanne Jesca Bax,ÌýGlobal Vice Chair – Markets,ÌýEYÌý
Ìý
17:30 - 17:50 Fireside Chat: From Boomers to Zoomers: Cracking the Code of Growing TeamsÌý
Speakers:
Jordi Romero, CEO & Co-Founder, Factorial
Helena Guardans, President Spain, Concentrix
Ìý
17:50-18:00 Solo Presentation:ÌýUser engagement in the MetaverseÌý
Speaker:
Cai Felip, Co-Founder, Union Avatars