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Sustainability is not a cost—it’s a business strategy for resilience and growth. In this keynote, Lubomila Jordanova, CEO of Plan A, will reveal how businesses can turn decarbonisation into a competitive advantage. From cost savings and regulatory incentives to investor attraction and customer loyalty, discover the tangible ROI of reducing emissions. Learn how data and science can drive profitability while accelerating the green transition. The future belongs to businesses that act today—let’s make sustainability a growth engine, not an obligation.