Â鶹ӳÏñ

Connected Industries

Sports and Entertainment

As we grow ever more dependent on mobile wireless technology, owners of sports stadiums, entertainment venues and production companies require cutting-edge technology to deliver applications and experiences that surprise and delight.

Explore new event horizons

MWC Barcelona is where the world of sports and entertainment comes to learn and share the latest on everything from smart stadiums and team operations to fan engagement, gaming and content monetisation.

Hear from operators, rights holders, solutions providers and venue innovators who are successfully navigating the transformative effect of new technologies – whether it’s digital twins, 5G slicing or AR. Expect practical takeaways on intelligent networks, superapp strategies, commercial frameworks and immersive fan experiences that drive measurable business outcomes and deepen customer relationships.

Data is delivering for fans

Technology infuses every aspect of sports and entertainment, evolving into more holistic experiences for fans at live events and at home. Globally, large venues are seeing a 67% growth in data usage year on year, presenting a huge market for the mobile ecosystem with significant innovation opportunities.

  • In the arena where sports and entertainment converge, innovation is the ultimate gamechanger. The future belongs to those who dare to reimagine the fan experience. Join us at the Sports and Entertainment Summit to explore the possibilities.

    Faisal Zia Technical Director, GSMA Foundry

Sports and Entertainment in numbers

  • 90%

    Potential cost reduction for live event broadcasters from 5G connectivity¹

  • 67%

    Annual growth in data usage in sports venues globally²

  • 320.7Mbps

    Verizon’s 5G network average download speeds inside NFL Stadiums³

¹&²Ô²ú²õ±è;
²&²Ô²ú²õ±è;
³&²Ô²ú²õ±è;

Sports entertainment logos

Meet the biggest players in Sports and Entertainment

Ready for your ‘drop the mic’ moment in business this year? MWC Barcelona opens up cross-industry collaboration between the world’s most influential organisations. In 2025, we saw adjacent verticals making up 56% of the audience, including some of the biggest names in live events, sport coverage and streaming. Find out more about showcasing your brand, innovations and expertise within this high-potential sector.

Contact our sales team

Sports and Entertainment thought leadership from across the GSMA